The goal was to highlight diversity, individuality, and the richness of identities, deliberately moving away from the classic beauty prototypes often reflected in generated imagery. What truly drove this project was the creative freedom that AI offers, but also the responsibility that comes with it. Using artificial intelligence within a brand context requires vision, precise artistic direction, and deep strategic thinking. At Cannelle Studio, we placed our creative eye, attention to detail, brand understanding, and artistic sensitivity at the very heart of the process. Every image was intentional, guided, and carefully curated. AI was never left alone to lead — it became a playground for experimentation and an extension of our imagination, never a shortcut. This project was built as a true visual campaign, with a narrative, aesthetic coherence, a clear message, and deep respect for the brand’s DNA. We ensured that each visual aligned with a broader strategy, fully connected to Typology’s universe, values, audience, and positioning. Through this project, we also wanted to demonstrate that innovation does not oppose authenticity, and that technology can become a powerful creative lever when guided by strong intention.