The Nestwork
In the heart of Brussels, The Nestwork redefines what a workspace can be: intimate, human-centered, and quietly artistic. For this branding project, the vision was clear — create identity elements that don’t just represent the community, but circulate it.
We designed a system that lives both inside and outside the walls of The Nestwork.
A dual approach: materials that are seen, and materials that are felt. The tote bag became our moving billboard: a soft, functional canvas carrying bold statements, clean typography, and a playful illustration that reflects the warmth of the community. It’s visibility by design: every commute, every café stop, every walk in Brussels turns into a moment of subtle brand presence. The notebook, on the other hand, was designed to stay closer. Minimal, tactile, and intentional, it’s an object that members carry in their daily workflow. Not loud. Not showy. But deeply integrated into the rhythms of creation, reflection, and collaboration.
A piece of branding that becomes part of their personal ritual.