Wabi Sabi
The business is excellent, and Wabi Sabi’s work is truly high-end the kind of quality you’d expect to see in an editorial magazine. Yet neither the visuals nor the brand design fully reflected the level of craftsmanship she delivers.
Our goal was to elevate the brand to match the premium quality of her work, using visuals that feel refined and sophisticated. At the same time, Wabi Sabi didn’t want to be perceived as “too expensive,” so we had to strike a balance: creating an elevated aesthetic that still feels accessible.We highlighted the beauty of her work across her different pillars, focusing especially on B2B clients and architects. We emphasized the quality of the materials, their resistance to humidity, and Sabine’s experience and agility throughout the entire process.
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